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Privacy Policy


As of October 20, 2026

 

1. Introduction

In the following, we provide information about the processing of personal data when using

Personal data is any data that can be related to a specific natural person, such as their name or IP address.

 

1.1 Contact details

The controller within the meaning of Art. 4 para. 7 EU General Data Protection Regulation (GDPR) is Tektit Consulting GmbH, Schönhauser Allee 45, Berlin, Germany, email: contact@tektitconsulting.com. We are legally represented by Jacob Fahrenkrug, Timo Römer.

Our data protection officer can be reached via heyData GmbH, Schützenstraße 5, 10117 Berlin, www.heydata.eu, email: datenschutz@heydata.eu.

 

1.2 Scope of data processing, processing purposes and legal bases

We detail the scope of data processing, processing purposes and legal bases below. In principle, the following come into consideration as the legal basis for data processing:

  • Art. 6 para. 1 s. 1 lit. a GDPR serves as our legal basis for processing operations for which we obtain consent.

  • Art. 6 para. 1 s. 1 lit. b GDPR is the legal basis insofar as the processing of personal data is necessary for the performance of a contract, e.g. if a site visitor purchases a product from us or we perform a service for them. This legal basis also applies to processing that is necessary for pre-contractual measures, such as in the case of inquiries about our products or services.

  • Art. 6 para. 1 s. 1 lit. c GDPR applies if we fulfil a legal obligation by processing personal data, as may be the case, for example, in tax law.

  • Art. 6 para. 1 s. 1 lit. f GDPR serves as the legal basis when we can rely on legitimate interests to process personal data, e.g. for cookies that are necessary for the technical operation of our website.

 

1.3 Data processing outside the EEA

Insofar as we transfer data to service providers or other third parties outside the EEA, the security of the data during the transfer is guaranteed by adequacy decisions of the EU Commission pursuant to Art. 45 para. 3 GDPR, insofar as they exist, as is the case, for example, for Great Britain, Canada and Israel.

In the case of data transfers to service providers in the USA, the legal basis for the data transfer is an adequacy decision of the EU Commission if the service provider has additionally certified itself under the EU-U.S. Data Privacy Framework.

In other cases (e.g. if no adequacy decision exists), the legal basis for the data transfer is usually, i.e. unless we indicate otherwise, standard contractual clauses. These are a set of rules adopted by the EU Commission and are part of the contract with the respective third party. According to Art. 46 para. 2 lit. b GDPR, they ensure the security of the data transfer. Many of the providers have given contractual guarantees that go beyond the standard contractual clauses to protect the data. These include, for example, guarantees regarding the encryption of data or regarding an obligation on the part of the third party to notify data subjects if law enforcement agencies wish to access the data.

 

1.4 Storage duration

Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and no legal obligations to retain data conflict with the deletion. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted, i.e. the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

 

1.5 Rights of data subjects

Data subjects have the following rights against us with regard to their personal data:

  • Right of access,

  • Right to rectification or erasure,

  • Right to restriction of processing,

  • Right to object to the processing,

  • Right to data portability,

  • Right to withdraw a given consent at any time.

Data subjects also have the right to lodge a complaint with a data protection supervisory authority about the processing of their personal data. Contact details of the data protection supervisory authorities are available at https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html.

 

1.6 Obligation to provide data

Within the scope of a business or other relationship, customers, prospective customers or third parties only need to provide us with the personal data that is necessary for the establishment, execution and termination of the business or other relationship or that we are legally obliged to collect. Without this data, we will generally have to refuse to conclude the contract or to provide a service, or will no longer be able to perform an existing contract or other relationship.

Mandatory data are marked as such.

 

1.7 No automated decision-making in individual cases

As a matter of principle, we do not use fully automated decision-making pursuant to Article 22 GDPR to establish and implement a business or other relationship. Should we use these procedures in individual cases, we will inform about this separately if this is required by law.

 

1.8 Making contact

When contacting us, e.g. by email or telephone, the data provided to us (e.g. names and email addresses) will be stored by us in order to answer questions. The legal basis for the processing is our legitimate interest (Art. 6 para. 1 s. 1 lit. f GDPR) in answering inquiries directed to us. We delete the data accruing in this context after the storage is no longer necessary, or restrict the processing if there are legal retention obligations.

 

2. Data processing on our website

 

2.1 Notice for website visitors from Germany

Our website stores information in the terminal equipment of website visitors (e.g. cookies) or accesses information that is already stored in the terminal equipment (e.g. IP addresses). What information this is in detail can be found in the following sections.

This storage and access is based on the following provisions:

  • Insofar as this storage or access is strictly necessary for us to provide the service of our website expressly requested by website visitors (e.g. to operate a chatbot used by the website visitor or to ensure the IT security of our website), it is carried out on the basis of Section 25 para. 2 no. 2 of the German Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz, “TDDDG”).

  • Otherwise, this storage or access takes place on the basis of the website visitor’s consent (Section 25 para. 1 TDDDG).

The subsequent data processing is carried out in accordance with the following sections and on the basis of the provisions of the GDPR.

 

2.2 Informative use of our website

During the informative use of the website, i.e. when site visitors do not separately transmit information to us, we collect the personal data that the browser transmits to our server in order to ensure the stability and security of our website. This is our legitimate interest, so that the legal basis is Art. 6 para. 1 s. 1 lit. f GDPR.

These data are:

  • IP address

  • Date and time of the request

  • Time zone difference to Greenwich Mean Time (GMT)

  • Content of the request (specific page)

  • Access status/HTTP status code

  • Amount of data transferred in each case

  • Website from which the request comes

  • Browser

  • Operating system and its interface

  • Language and version of the browser software.

This data is also stored in log files. They are deleted when their storage is no longer necessary, at the latest after 14 days.

 

2.3 Web hosting and provision of the website

2.3.1 Wix

Our website is hosted by Wix. The provider is Wix.com Ltd., 40 Namal Tel-Aviv St., Tel Aviv, Israel. The provider processes the personal data transmitted via the website (e.g. content, usage, meta/communication data or contact data) in the EU, in the USA and in Israel, depending on the function used. Further information can be found in the provider’s privacy policy at https://www.wix.com/about/privacy.

It is our legitimate interest to provide a website, so the legal basis of the described data processing is Art. 6 para. 1 s. 1 lit. f GDPR.

Insofar as the processing takes place in the EU, no separate legal basis for a third-country transfer is required.

Insofar as the processing takes place in the USA or in Israel, the legal basis for the transfer to a country outside the EEA is an adequacy decision. The security of the data transferred to the respective third country is guaranteed because the EU Commission has determined as part of an adequacy decision pursuant to Art. 45 para. 3 GDPR that both the USA (for companies certified under the EU-U.S. Data Privacy Framework) and Israel ensure an adequate level of protection.

 

2.3.2 Cloudflare and Cloudflare Pages

We host individual landing pages, e.g. https://aireadiness.tektitconsulting.com/, via Cloudflare Pages and deliver them via Cloudflare’s Content Delivery Network (CDN). The CDN provides content via a globally distributed server network and protects the landing pages against attacks and overload. The “AI Readiness Check” tool, which can be accessed via the landing page https://aireadiness.tektitconsulting.com/, is provided via GitHub Pages instead. The provider is Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA. The provider processes usage data (e.g. pages accessed, access times) and meta/communication data (e.g. IP addresses, device and browser information) in the EU and in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in providing our landing pages quickly, reliably and securely.

The legal basis for the transfer of personal data to a country outside the EEA is an adequacy decision. The security of the data transferred to the third country is guaranteed because the EU Commission has decided as part of an adequacy decision pursuant to Art. 45 para. 3 GDPR that the USA ensures an adequate level of protection for companies certified under the EU-U.S. Data Privacy Framework, and Cloudflare, Inc. is certified under the EU-U.S. Data Privacy Framework.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://www.cloudflare.com/privacypolicy/.

 

2.4 Contact form

When contacting us via the contact form on our website, we store the data requested there and the content of the message. The legal basis for the processing is our legitimate interest in answering inquiries directed to us. The legal basis for the processing is therefore Art. 6 para. 1 s. 1 lit. f GDPR. We delete the data accruing in this context after the storage is no longer necessary, or restrict the processing if there are legal retention obligations.

 

2.5 Technically necessary cookies

Our website sets cookies. Cookies are small text files that are stored in the web browser on the end device of a site visitor. Cookies help to make the offer more user-friendly, effective and secure. Insofar as these cookies are necessary for the operation of our website or its functions (hereinafter “Technically Necessary Cookies”), the legal basis for the associated data processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in providing customers and other site visitors with a functional website. Specifically, we set technically necessary cookies for the following purposes:

  • Cookies that apply language settings

 

2.6 Third parties

We use services of third-party providers to operate our website, our landing pages and our online tools. The following sections describe which data each of them processes and for what purpose. Some of these services work together in our self-assessment tool “AI Readiness Check”: the entries are processed via Make, a PDF report is generated via CustomJS and sent via Google Workspace (for the provider, see section 3.4), the contact details are stored in Copper CRM for follow-up, and a pseudonymised data set for industry benchmarks is stored in Google Sheets.

 

2.6.1 Make

We use Make for automations between applications. The provider is Celonis SE, Theresienstraße 6, 80333 Munich, Germany. The provider processes usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in easily connecting the applications in our company and thus optimising our way of working.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://www.make.com/en/privacy-notice.

 

2.6.2 Google Sheets

As part of our “AI Readiness Check”, we store a pseudonymised data set in a Google spreadsheet in addition to the CRM entry. It contains only the score, role, industry profile, language, date and a technical identifier of the run (submissionId), but no email address, no name and no company name. Since the submissionId generally allows the associated CRM entry to be identified, this constitutes pseudonymisation, not anonymisation; the data remain personal data within the meaning of the GDPR.

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes the data mentioned in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in creating pseudonymised benchmark analyses across industries and maturity levels without permanently retaining more personal data than necessary.

The legal basis for the transfer of personal data to a country outside the EEA is an adequacy decision (Google is certified under the EU-U.S. Data Privacy Framework).

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://business.safety.google/privacy/.

 

2.6.3 GitHub Pages

We use GitHub Pages to provide our self-assessment tool “AI Readiness Check”. The tool itself is operated under the domain matze-tektit.github.io. The associated landing page https://aireadiness.tektitconsulting.com/, through which the tool is accessed, is provided via Cloudflare Pages instead (see section “Cloudflare and Cloudflare Pages”). The provider is GitHub, Inc., 88 Colin P. Kelly Jr. Street, San Francisco, CA 94107, USA (part of Microsoft Corporation). The provider processes usage data (e.g. websites visited, access times) and meta/communication data (e.g. IP addresses, device information) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in providing our self-assessment tool “AI Readiness Check” reliably and cost-efficiently.

The legal basis for the transfer of personal data to a country outside the EEA is an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided as part of an adequacy decision pursuant to Art. 45 para. 3 GDPR that the third country ensures an adequate level of protection, and GitHub, Inc. is independently certified under the EU-U.S. Data Privacy Framework.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://docs.github.com/en/site-policy/privacy-policies/github-privacy-statement.

 

2.6.4 Copper CRM

We use Copper CRM to manage customer and prospect relationships. The provider is Copper CRM, Inc., 101 Mission Street, San Francisco, CA 94105, USA. The provider processes master data (e.g. names, addresses), contact data (e.g. email addresses, telephone numbers) and content data (e.g. communication history) in the USA.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in managing our customer and prospect relationships efficiently.

The legal basis for the transfer of personal data to a country outside the EEA is an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided as part of an adequacy decision pursuant to Art. 45 para. 3 GDPR that the third country ensures an adequate level of protection, and Copper CRM, Inc. is certified under the EU-U.S. Data Privacy Framework.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://www.copper.com/privacy-policy.

 

2.6.5 CustomJS

We use CustomJS to execute automations and data processing steps using custom JavaScript code, which are required in conjunction with our other website and automation tools (e.g. Make), for example to generate documents or to process data received via the website. The provider is TechnologyCircle GmbH, Karolinenstraße 24, Haus 4, 20357 Hamburg, Germany. The provider processes content data (e.g. form or automation data passed on for processing), usage data and meta/communication data (e.g. IP addresses, timestamps) in Germany/the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in implementing automations and data processing steps on our website efficiently and reliably.

As the provider processes the data in Germany, where it is based, no third-country transfer takes place according to current knowledge.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://www.customjs.space/terms-and-conditions/.

 

2.6.6 heyData

We have integrated a data protection seal on our website. The provider is heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany. The provider processes meta/communication data (e.g. IP addresses) in the EU.

The legal basis for the processing is Art. 6 para. 1 s. 1 lit. f GDPR. We have a legitimate interest in providing website visitors with confirmation of our data protection compliance. At the same time, the provider has a legitimate interest in ensuring that only customers with existing contracts use its seals, which is why a mere image copy of the certificate is not a viable alternative as confirmation.

The data is masked after collection so that it can no longer be related to a person. Further information is available in the provider’s privacy policy at https://heydata.eu/en/privacy-policy.

 

3. Webinars

 

3.1 Registration and participation

We offer online webinars. For registration and holding the webinar, we process the following data of participants:

  • Registration data (e.g. name, email address, company name),

  • Participation data (e.g. time of joining, displayed name),

  • Content contributed by participants themselves (e.g. chat messages, questions, spoken contributions as well as video and audio if the camera or microphone is activated),

  • Meta/communication data (e.g. IP address, device and browser information).

We use this data to confirm the registration, to send the access link, reminders and, where applicable, materials for the webinar, and to hold the webinar. The legal basis is Art. 6 para. 1 s. 1 lit. b GDPR, as the processing is necessary for participation in the webinar. Participants can keep their camera and microphone switched off at any time.

We delete the data as soon as it is no longer required for holding and following up on the webinar and there are no statutory retention obligations to the contrary.

 

3.2 Recording

If we record a webinar, we point this out at registration and again at the beginning of the webinar. We store the recording in our Google Workspace account (Google Drive).

We make recordings available to registered participants afterwards. In addition, we may publish recordings or excerpts from them on our website and on our LinkedIn profile.

We only record participants who can be seen or heard in the recording or who appear by name in the chat with their express consent. We only publish their contributions if they have additionally given their express consent to publication. The legal basis in each case is Art. 6 para. 1 s. 1 lit. a GDPR. Those who do not consent can still participate, e.g. with their camera switched off and without speaking. If we only record the presenters and the presentation, participants are not affected.

Consent can be withdrawn at any time with effect for the future, e.g. by email to contact@tektitconsulting.com. After a withdrawal, we will no longer provide or publish the contributions concerned and will remove recordings or excerpts containing these contributions that have already been published from our website and our LinkedIn profile. If content is published on LinkedIn, the platform operator additionally processes it (see section “LinkedIn”). We cannot retrieve content that third parties have already downloaded or shared.

We delete recordings as soon as they are no longer required for the purposes mentioned or a given consent is withdrawn.

 

3.2.1 AI-assisted notes, transcripts and summaries

In some webinars, we use AI features of Google Meet (Gemini), in particular the automatic creation of notes, transcripts and summaries. When we use these features, we point this out at registration and again at the beginning of the webinar. Google Meet also indicates during the webinar when these features are active.

In this process, spoken contributions (audio data) are converted into text and processed together with the displayed names of the speakers and the times of the contributions. From this data, Gemini creates notes, transcripts and summaries, which are stored as documents in our Google Workspace account and serve to follow up on the webinar. No automated decision-making within the meaning of Art. 22 GDPR takes place.

We only process participants’ contributions with these features with their express consent. The legal basis is Art. 6 para. 1 s. 1 lit. a GDPR. Consent can be withdrawn at any time with effect for the future, e.g. by email to contact@tektitconsulting.com. Those who do not consent can still participate, e.g. with their microphone switched off and without speaking.

We delete notes, transcripts and summaries as soon as they are no longer required for following up on the webinar or a given consent is withdrawn, unless statutory retention obligations apply. For the provider, see section “Google Workspace” in this chapter.

 

3.3 Information about further offers

We only use the data collected during registration to provide information about further webinars, newsletters or our services if participants have separately consented to this. The legal basis is Art. 6 para. 1 s. 1 lit. a GDPR. Consent can be withdrawn at any time with effect for the future, e.g. by email to contact@tektitconsulting.com.

 

3.4 Third parties

3.4.1 Google Workspace

We use Google Workspace for registration, invitation and holding our webinars. This includes Google Forms for registration, Google Calendar for invitations and scheduling, Gmail for communication with participants and Google Meet for holding the webinar. It also includes Google Drive for storing recordings and, where we use them, the AI features of Google Meet (Gemini) for automatic notes, transcripts and summaries. In addition, we use Gmail to send the PDF report for our self-assessment tool “AI Readiness Check”. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The provider processes the following data in the EU and in the USA:

  • Registration data, e.g. name, email address and company name

  • Participation data, e.g. time of joining and displayed name

  • Content contributed by participants themselves, e.g. chat messages, questions and spoken contributions as well as video and audio if the camera or microphone is activated

  • Recordings as well as notes, transcripts and summaries of webinars

  • Meta/communication data, e.g. IP address as well as device and browser information

  • For the “AI Readiness Check”, the contact details of the requesting person and the content of the PDF report

Insofar as we use Google Workspace for registration, invitation and holding the webinars, the legal basis is Art. 6 para. 1 s. 1 lit. b GDPR, as the processing is necessary for participation in the webinar. The legal basis for recordings and for the AI-assisted creation of notes, transcripts and summaries is the consent of the participants concerned pursuant to Art. 6 para. 1 s. 1 lit. a GDPR. The same applies to sending information about further webinars, newsletters or our services. We send the PDF report for the “AI Readiness Check” on the basis of Art. 6 para. 1 s. 1 lit. b GDPR, as this is how we provide the requested service.

The legal basis for the transfer of personal data to a country outside the EEA is an adequacy decision. The security of the data transferred to the third country is guaranteed because the EU Commission has decided as part of an adequacy decision pursuant to Art. 45 para. 3 GDPR that the USA ensures an adequate level of protection for companies certified under the EU-U.S. Data Privacy Framework, and Google LLC is certified under the EU-U.S. Data Privacy Framework.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https://business.safety.google/privacy/.

 

4. Data processing on social media platforms

We are represented in social media networks in order to present our organisation and our services there. The operators of these networks regularly process their users’ data for advertising purposes. Among other things, they create user profiles from their online behaviour, which are used, for example, to show advertising on the pages of the networks and elsewhere on the Internet that corresponds to the interests of the users. To this end, the operators of the networks store information on user behaviour in cookies on the users’ computers. Furthermore, it cannot be ruled out that the operators merge this information with other data. Users can obtain further information and instructions on how to object to processing by the site operators in the privacy policies of the respective operators listed below. It is also possible that the operators or their servers are located in non-EU countries, so that they process data there. This may result in risks for users, e.g. because it is more difficult to enforce their rights or because government agencies access the data.

If users of the networks contact us via our profiles, we process the data provided to us in order to respond to the inquiries. This is our legitimate interest, so that the legal basis is Art. 6 para. 1 s. 1 lit. f GDPR.

 

4.1 LinkedIn

We maintain a profile on LinkedIn. The operator is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The privacy policy is available here: https://www.linkedin.com/legal/privacy-policy. One way to object to data processing is via the settings for advertisements: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

 

5. Changes to this privacy policy

We reserve the right to change this privacy policy with effect for the future. The current version is always available here.

 

6. Questions and comments

If you have any questions or comments regarding this privacy policy, please feel free to contact us using the contact details provided above.

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